I've always had a love for print and digital advertising. As a toddler, I memorized and performed television commercials. This section is an ode to my younger self, highlighting the opportunities I've had to apply my passion for advertising and combine it with my love for design, from conceptualizing campaigns to creating visually engaging content across various platforms. These projects reflect my growth in blending creativity with strategic messaging to connect with audiences.
Prague Travel Campaign
Adobe Illustrator — 17 in x 11 in
This campaign showcases Prague, Czech Republic, as a sustainable travel destination and highlights the city’s eco-friendly practices and initiatives. Each advertisement promotes a form of environmentally conscious way to travel and explore the city. Bold headlines in a clean sans serif font catch the viewer’s eye, while not distracting from the beauty of the images, thus enhancing the campaign's eco-conscious message while remaining accessible across various platforms. The campaign would run across various magazines, billboards, and online platforms that typically aim to appeal to environmentally aware audiences. The balance of typography and imagery reinforce the messages of Prague’s sustainability while ensuring the design is functional and visually compelling.
Dr. Bronner’s Advertisment
Adobe InDesign 2024 — 8.5 in x 11 in
This one-page magazine advertisement for Dr. Bronner’s 18-in-1 Organic Castile Soap uses warm-toned images to showcase the product’s versatility in everyday tasks around the home. The images, depicting laundry, mopping, dishwashing, as well as personal and pet care, were selected to visually communicate the product's multiple uses. The clean, minimalist layout and sans-serif typography enhance the brand's natural, straightforward ethos, while the use of white space provides focus on the product. The eight bottles of different scents are presented in an eye-catching, organized way to create balance throughout the design.